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OEM Update

Can India be a manufacturing hub for CE industry?

November 28, 2015 11:29 am

 India is the most favourable market for investment across the world and the ‘Make in India’ policy is likely to see a lot of PPP models in infrastructure and construction sectors. The expected reforms can materialise into favorable environment for the core sectors like infrastructure, mining, energy, metals amongst others.
Better infrastructure, economic reforms, improved power generation or distribution and proper planning are the major factors that can help India in making the dream come true of being a manufacturing hub.
Hrishikesh Kulkarni, Business Head – Drives & Off Highway, SKF India says, “The Indian market is different from the other global markets with more than 65 per cent of its population below age of 35 and this demographic dividend will contribute towards growth of the industry as a whole as majority of the population are in the working age group, thereby ensuring availability of skilled workforce. The strong finance market and favourable interest regime also will contribute towards the local demand.” The major global construction equipment manufacturers are now shifting their complete product line manufacturing to India, thereby manufacturing products in India which will cater to the global requirements. India still needs to strengthen a lot of infrastructural facilities if it needs to solve the problems of manufacturing sector.
India has already taken steps in the direction of becoming a hub. What has helped its cause has been manufacturing facilities set up by large global construction equipment OEM’s. “We have come up with solutions tailor made for Indian market conditions and now we find that such solutions have resonance across global markets, particularly developing ones who have similar market conditions.” says Kennady V. Kaippally, Country Manager – Mobile & Wind Solutions, Bonfiglioli Transmissions Pvt. Ltd.
The setting up and shifting of global design centres in India will lead to specific product development for the Indian market fit to purpose solutions and also developing solutions that appeal to the global markets. These trends are already taking shape for the major manufacturers, which will soon be followed by others and will lead to India being a major manufacturing hub for construction industry.
“India can become a manufacturing hub for construction equipment industry as there is still a lot of untapped potential in terms of manpower, skill and resources. Also, India has a strong vein of innovativeness which can help it to devise low cost automation for enhanced productivity,” believes Satish Bhat, MD, Ador Welding Ltd.
When asked about the same to V. V. Kamath, National Sales Director, Fronius India Pvt Ltd., says, “With the technology available and the skill available India is posing to be a big manufacturing hub for E&CE industry. Fronius is always to provide best of its solutions.”
The thrust to make India a global manufacturing hub can certainly be seen through some transformational initiatives taken by the government of India – like Make in India, Swachh Bharat and 100 Smart cities. The $1.2-billion smart city initiative is one of the ambitious projects of the government which, once implemented, will be a boost for the Indian infrastructure sector. ExxonMobil expects that the government’s focus on all these projects will continue to bolster further industrial growth in India. Mobil’s range of industrial lubricants product portfolio in India is well positioned to support the economic and industrial growth taking place in the country. ExxonMobil promises to contribute to these various national initiatives by helping customers remain sustainably competitive and make their mark on the global arena by leveraging technology leading and premium products supported by application expertise that commit and deliver advancing productivity benefits.
Construction equipment’s are mid-sized machines, with adequate features that offer excellent value for money proposition. BTPL is well placed to take advantage of this opportunity, being present for over 15 years in India with high localisation content and deeper understanding of the market, making us an ideal partner for all major E&CE manufacturers.
Imtiaz Ahmed, Asia Pacific Mobil SHC Brand Manager, ExxonMobil Lubricants Pvt. Ltd. says, “Energy efficiency relates solely to the fluid performance when compared with ExxonMobil’s standard hydraulic fluids. The technology used allows up to 6 per cent increase in hydraulic pump efficiency compared with Mobil DTE 20 series when tested in standard hydraulic applications.”
Energy efficiency relates solely to the fluid performance when compared to conventional (mineral) reference oils of the same viscosity grade in circulating and gear applications. The technology used allows up to 3.6 per cent efficiency compared with the reference when tested in a worm gearbox under controlled conditions. Efficiency improvements will vary based on operating conditions and applications.
Relative to conventional higher viscosity engine oil. Actual fuel economy improvement is dependent on vehicle or equipment type, outside temperature, driving conditions and your current fluid viscosity.
“India can be expected to grow as a manufacturing hub for various industries including the construction industry due to the robust policy at the center, its huge young population, favorable interest regime and growing demand due to the middle class” concludes Mr. Kulkarni.

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